Chapter 6: Post-Launch
Turn Your New Book Into Unlimited Opportunities.
Use your book to create unlimited opportunities.
Just because your book has been published and your launch period is over doesn’t mean that your marketing work is done. Writing a book is an excellent tool to create other opportunities, your job is to find those opportunities and explore the ones that make the most sense for you.
1. Create Ongoing Series
Now that your book is live it may be a smart idea to turn its content and concept into a podcast or video series. The content you create will serve to expand on your original ideas, create new connections, and introduce new readers to the book itself.
“Quick Win” Action Items:
- ✔ Leverage your book to create more opportunities
- ✔ Build a bigger audience and authority
- ✔ Decide on your next move
This stage of your process has been all about maximizing the long-term benefits of writing a book. Becoming an author isn’t the end of the journey, in fact, it can often be the very beginning. Your job is to find the new paths that have opened up for you and do the best you can to take advantage of them.