Chapter 2: Writing
Engage Your Audience to Create Raving Fans.
Grow your network and create raving fans.
Some of the best marketing options available to you are during this “creation” stage. Document the process, get audience feedback, and engage the community in order to turn your potential readers into your biggest fans.
1. Post Excerpts from the Book on Medium
Writing your book in public can be an incredibly effective way of engineering demand. It also serves as a fantastic method of getting feedback and seeing which sections will “click”. Medium is a blogging platform with over 40 million active users that allows writers to ignore the technical side of blogging in order to create their best work. Publishing pieces of your book here gives it a chance to get in front of their large audience and gives you a chance to validate your ideas while writing them.
“Quick Win” Action Items:
- ✔ Write your book in “public” using Medium, Facebook, or LinkedIn
- ✔ Utilize PR techniques to land interviews and media exposure
- ✔ Interview the leaders in your field
- ✔ Find conversations around your topic online
The main focus in this section has been on finding ways to use the writing process that you are already going through as a means of connecting with your audience on a deeper level.
By building those relationships, sharing your process, and spotlighting specific pieces of the book during this stage you are engineering a demand and a desire for the book. This will come in handy on launch day.