Chapter 1: Conception
Successful Book Marketing Starts on Day One.
Build a community around your ideas.
Nothing great has ever been built alone so the community you build in this initial stage will serve as your first buyers, your first reviewers, and your support system throughout the entire process.
1. Talk to Your Potential Readers
Trying to accomplish any creative work in a vacuum is a bad idea. Doing so with your book will lead to writing something that no one wants to read. Take the time to reach out to the people who could be your readers, find out what they liked and disliked about similar books, share your ideas with them. Ultimately you should aim to have multiple discussions that can help you refine your concept.
“Quick Win” Action Items:
- Find your potential readers and ask them questions
- Start building relationships with the VIPs in your niche
- Research similar books to learn what worked and what didn’t
- Be an active member of the community you want to serve
- Start documenting the process
This section has focused primarily on building relationships and sharing your ideas. You may be thinking that these tips don’t highlight many “marketing” tactics and therefore can be skipped. I encourage you to reconsider that.
Following this section will allow you to develop the data points required to turn your idea into a truly epic book.
Great marketing only works if the product it is promoting is great, conversations will give you the tools to create that.