Chapter 3: Production
Get Your Fans Involved in the Process.
Engage your fans and set the groundwork for launch.
It’s time to make creative decisions like what to edit, which cover to use, and what the title of your book should be. Document that process and get your fans involved in key decisions, it will pay off on launch day.
1. Facebook Live Video
“Quick Win” Action Items:
- ✔ Get your fans engaged in the production of your book
- ✔ Interview the leaders in your field
- ✔ Start getting review commitments
- ✔ Set the groundwork for PR and media
During this stage, you should be focused on going deeper with the audience you’ve built. Use the production period of your book to start creating a demand for your launch within the community that has already shown interest in following you by sharing the process, getting them engaged with making decisions, and giving them context as to how your book solves their specific problem.